

Fagor Europe’s leading kitchen appliance brand returns to the Vietnamese market with a modern-style showroom, suitable for a variety of needs.
Established in 1956, Fagor Electrodomestico is a well-known brand with high quality European-made kitchen appliances. With outstanding features and advanced technology, this brand has become familiar to consumers in Vietnam since the 2000s.
On December 5, Format Vietnam JSC opened a showroom in Ho Chi Minh City displaying Fagor household products such as induction cookers, hoods, ovens, and dishwashers. In this comeback, the brand brings a completely new product line, possessing advanced design and technology according to European standards and styles with luxurious, convenient and durable features.


Fagor Showroom in District 7, Ho Chi Minh City is impressively designed with modern style and open space combined with green space, displaying European kitchen equipment. Photo: Format Vietnam JSC.
Fagor Electrodomestico’s showroom opening event also immediately created excitement for customers by introducing new product lines such as automatic activated induction cookers and combined cooking zones, automatic ovens, etc. door opener, hood with suction speed 780 m3/h dishwasher with enhanced drying mode. Practical activities during the event such as checking the components of the induction cooker or checking the speed of the hood suction took place excitingly and attractively, making customers more confident in the quality and commitment of the product. p>

Customers participating in the opening event experience Fagor products. Photo: Format Vietnam JSC.
With the goal of sustainable development and understanding customer psychologyg, Mr. Tran Duc Huy – Chairman of the Board of Directors of Format Vietnam JSC said, the company pays special attention to the after-sales and warranty regime. Fagor kitchen equipment products are warranted for three years, in addition, customers can buy an additional warranty package of up to 5 years.
“Warranty and repair partner for Fagor household products with more than 3,000 employees and 168 warranty stations nationwide, response time for customers within 24 hours from Since receiving the information, it gives absolute peace of mind when using products and services”, Mr. Huy said.
Mr. Tran Duc Huy – Chairman of the Board of Directors of Format Vietnam JSC discussed with customers at the event. Photo: Format Vietnam JSC.
In 2021, Format Vietnam plans to open large-scale showrooms in Ho Chi Minh City, Hanoi, and Da Nang, and combine product displays at showrooms of strategic partners above. nationwide to bring the Fagor Electrodomestico brand closer to Vietnamese consumers.
With many brand promotion activities, high quality products, warranty service up to 5 years, the combination with reputable distribution partners throughout the country, the business promises promises to become one of the leading European kitchen equipment suppliers in Vietnam in the near future.
After-sales service is the after-sales activities to handle arising problems related to products. In recent years, after-sales service has become one of the important criteria for customers to put their trust in the brand, especially in the retail electrical appliances industry. To avoid risks, consumers are increasingly interested in choosing to buy from distributors with good after-sales service.
Professional warranty/after-sales service makes a difference
A real survey on the reasons why customers leave the brand shows that it is not because of a bad sales department, but the fact that 50% of users choose “not to return” because of poor after-sales service. . Many businesses have lost customers because of negligence in customer care. This is especially important for the retail electrical appliances industry when the product is used daily, if the repair/warranty process is prolonged, it will greatly affect the quality of life.
In the spirit of sustainable development and understanding customer psychology, Mr. Tran Duc Huy – Chairman of the Management Board of Format Vietnam JSC said: “Format Vietnam pays special attention to the after-sales and warranty regime: the products are designed and Fagor kitchen equipment is warranted for 3 years, in addition, customers can also buy an additional warranty package of up to 5 years. Format Vietnam’s warranty and repair partner with more than 3,000 employees and 168 warranty stations nationwide; response time to customers within 24 hours from the time of receiving the information, giving absolute peace of mind when using products and services”.
Mr. Tran Duc Huy – Chairman of the Board of Directors of Format Vietnam JSC (5th from left) discussed with customers at the event.
Direct training classes from Format technicians for Dien May Xanh’s staff nationwide took place with excitement and enthusiasm. 7 training classes take place in Ho Chi Minh, Hanoi, and Da Nang with an intensive training program with the number of direct training of up to 200 Dien May Xanh employees, ensuring installation, warranty and repair services. Fagor household brand as committed to customers.
Ho Chi Minh training class January 2021
Ho Chi Minh training class January 2021
Hanoi training class February 2021
Hanoi training class February 2021
Da Nang training class March 2021
Da Nang training class March 2021
Fagor with kitchen equipment in many styles and facilities for homeowners to unleash their creativity, prepare many delicious dishes for the family with love.
Amid the increasing demand of people to express their individuality and uniqueness in interior design, kitchen appliance manufacturers strive to provide a variety of quality products and services optimal including Fagor.
Fagor is one of the oldest, high-end kitchen brands in Europe. Fagor’s representative said that, returning to the Vietnamese market, the unit not only brings quality products, dedicated care, warranty and “ultimate privileges for Vietnamese kitchen lovers”. p>
Fagor representative further shared, one of the first perks is quality. All products are distributed by Format Vietnam JSC and apply a warranty program of up to 5 years at Dien May Xanh system. Along with incentive programs, Fagor promises to bring users satisfaction and long-term commitment.
“The privilege of loving the kitchen” in Fagor’s way is also about delicious food, creativity and inspiration in cooking.
Culinary privileges: whether you are creative or pursue perfection, even perfection in terms of culinary flavors, imprints Individuality in cooking style is the inevitable value. Fagor’s spirit is to give kitchen lovers a creative culinary space, where everyone can unleash their creativity so that every dish is a work of art.

The kitchen is designed in a sophisticated classic style, combined with Fagor kitchen appliances for homeowners who like perfection.
The privilege of living fully in the kitchen: Fagor representative explained that sometimes a housewife cooks in a dream because the concept of food cannot be formed in the air time they don’t really love. Fagor believes that, when you walk into the kitchen you love, every piece of Fagor’s is also devoted to you. The concept of the food that can thus form the form, color and taste will appear. The smile of the person who enjoys it will also brighten up.

Kitchen with white and black colors, Fagor kitchen appliances are trusted for lovers of minimalism.
Inspirational privilege: Positive inspiration will be spread through food and kitchen space. The kitchen is a place for you to unleash your creativity in hundreds of cooking styles, where a mother teaches her daughter the first dish, a husband cooks his wife with spices or a grandmother passes on a secret for a lifetime. Cooked with Fagor’s love of the kitchen, the dish will be filled with love.
“With a mind and thoughtful preparation for users, Fagor believes that whoever you are, you have the privilege of being yourself in the perfect kitchen with Fagor” , the representative added.
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